Creativ'Up Inspiration Evening | Game Design: Storytelling, technologies and business models beyond the video games industry
THURSDAY 19 MARCH 2026, 6.00 pm–9.00 pm, LE CLICK, MONS (BELGIUM) The event will focus on the use of video game tools in innovative projects within the cultural and creative industries. An interactive and inspiring networking session featuring three talks and a social gathering.
Programme
Thursday 19 March 2026 📍 Le Click, Mons
6.00 pm | Reception – Welcome drinks
6.30 pm | Lecture
An overview of the opportunities offered by Creativ’Up
Three inspiring speakers (artists, creatives and entrepreneurs)
Corentin De Clerq – Founder and lead developer at Little Big Monkey Studio
Specialising in the design of interactive applications and immersive installations, his expertise lies at the intersection of game design, audiovisual technologies and bespoke hardware integration, enabling him to create engaging experiences for a wide range of sectors (culture, the public sector, events and retail).
Beyond the screen: Integrating hardware and software to reinvent the physical experience.
Today, video game technologies (real-time 3D engines) and mechanics are extending far beyond traditional consoles to take hold in our physical spaces (museums, events, retail). During this presentation, he will focus on the link between physical hardware (sensors, bespoke terminals) and interactive software, using real-world examples created by my studio:
EU Space (Dubai World Expo 2021): How the use of human presence sensors enabled the creation of an interactive application that responds to the public via complex cylindrical screens.
International Rugby Experience (IRE – 2023): Gamifying physical performance in a museum setting. A look back at the integration of complex hardware (Azure Kinect, distance, light and pressure sensors) to capture the audience’s movements accurately and provide a fully immersive experience.
JBL (Retail Advergame – 2023): A word on the roll-out of physical arcade machines featuring bespoke racing games, directly into JBL shops across Europe to boost customer engagement.
Gilles Vancoillie – Founder & Director of MoonMonster Studios
Gilles is the founder of MoonMonster Studios, an independent Belgian studio whose mission is to put humour and character-driven storytelling back at the heart of video games.
With their first virtual reality title, *Space Control*, Gilles bridges the gap between interactive gameplay and the narrative spirit of iconic animated series such as *Futurama* and *Rick & Morty*.
By viewing the development of video games as a ‘playable animated series’, they explored new ways of blending storytelling, comedy and immersive media.
How we combined a cartoon and a game to create a completely new experience.
Introduction and trailer
The cornerstones of our game design
Cross-media storytelling: how we applied the tropes of animated series to our game.
Funding an indie game
Traction and ‘crazy ideas’: how to produce an original K-Pop song to build an audience.
Jérôme Cortie – Artist
A graduate of Le Fresnoy – national studio for Contemporary Arts, Louis Lumière and Sciences Po, he lives and works in Paris.
He explores the symbolic relationships we have with technology and the way in which it shapes our perception. His work draws on historical research, whether visual or literary, to offer unexpected, science-fiction-inspired perspectives that shift our outlook and invite us to perceive our reality in a different light.
At a time when technological mediation is reigniting the question ‘do we really have access to reality?’, he explores how the growing complexity of our world intensifies our sense of bewilderment.
Her research forms part of a continuum where past, present and future intermingle, and where the virtual and the physical merge in installations, videos and video games. Questions of interactivity and shared experiences play a central role in this work, with the aim of giving the audience genuine agency.
Art installation and video game: a survival guide for ‘hostile’ environments
Video games are becoming an increasingly common feature in art galleries and museums, yet the interactivity they entail runs counter to the usual practices of these exhibition spaces. A video game installation is not something you simply look at; you have to experience it.
So how can we include an audience that isn’t used to this? Or who don’t feel confident enough to play whilst knowing they’re being watched? What narrative and gameplay strategies can be devised to bring the work to life in a setting that is unfamiliar to it, whilst respecting the constraints and limited resources of an independent production that lacks the resources of the video game industry?
Creativ’Up is an initiative involving three regions: Hauts-de-France, Wallonia and West Flanders. The aim of the project is to provide you with personalised support for your innovation projects relating to the Cultural and Creative Industries (CCI), whether you are an organisation in the sector, a business, a researcher, a student, an entrepreneur or a motivated project leader.
WED 25 NOV 2026— 4.00pm A talk organised in partnership with CEAC/University of Lille as part of the educational programme, open to the public. Matthieu Raffard has been working as part of an artist duo with Mathilde Roussel since 2017.
WED 18 NOV 2026— 4.00pm A lecture organised as part of the educational programme, open to the public. Cy Lecerf Maulpoix is an author, translator and lecturer in critical theory at the city’s School of Fine Arts (INSEAMM).
WED 4 NOV 2026— 4.00pm Lecture organised as part of the teaching programme, open to the public. Guillaume Chevillon is a professor at ESSEC, where he holds the Chair in Cultural Industries, Art and Creative Technologies and is Director of Metalab for AI, Data and Society, a transdisciplinary research institute dedicated to the societal challenges of artificial intelligence.