What is love? For the biochemist, it is two molecules: oxytocin and phenylethylamine.
According to the highly controversial theory of the memory of water, water might be able to remember molecular information through waves, functioning like a vibrating hard drive.
This principle is the source of homeopathy, the results of which science attributes to the placebo effect. Placebo—from the Latin for “I shall be pleasing.”
Please Love Party is a twofold forbidden experience. The first is to have created a love drug in a laboratory in the form of a powerful psychotropic drug, and to have made “homeopathic” versions of it through the transfer of molecular information in water. In this water, no trace of this drug can be observed using current scientific means.
The second experience is a recreation of an evening where around twenty subjects agreed to be filmed by cameras, drinking only water “informed by this love drug.”
The film Please Love Party looks at this experience through a scientific protocol in a laboratory and its recreation in a poetic version.